While London has always been a busy city with late-night offerings available, the nightlife has changed in London over the past five years. Alcohol consumption across the city has decreased over the past decade with drinking at an all time low. A fifth of the UK population say they are non-drinkers. So where are they going? With Millennials and Gen Z in their prime spending years, as well as many of them opting for alcohol-free nights out, experiences have seen a boom over the past five years.